Free Download · PDF 2026
Decor Trends
Report
2026
The most comprehensive analysis of the trends that will dominate the wall decoration market in Europe during 2026. Created by the GAD creative team from Barcelona.
5
Trends
48
Pages
2026
Edition
100%
Free
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48 pages of analysis. No spam, just trends.
Report contents
48 pages of
real analysis
Not an inspiration PDF. It is a strategic analysis with market data, concrete opportunities and assortment recommendations for each channel.
- 5 macro-trends with in-depth analysis
- Color palettes and key materials 2026
- Growth data by product category
- Opportunities by channel: retail, contract and OEM
- Competition analysis and European positioning
- Demand forecasts by geographic market
- Assortment selection guide by store type
- GAD client success stories in 2025
Exclusive preview
The 5 trends of 2026
Japandi Evolved
Japanese minimalism merges with Scandinavian warmth. Unvarnished wood, natural linen and muted earth tones dominate the market.
34% growth in European searches. Categories: organic mirrors, bamboo frames, ink pictures.
Wall Architecture
Large format pictures and mirrors become architectural elements. A single piece defines an entire room.
+100cm format grows 28% YoY. Highest demand in specialized retail and home chains.
Warm Metals
Aged gold, copper and bronze replace silver as the reference finishes for premium mirrors and frames.
Bronze grows 41% in B2B orders. Especially strong in hospitality and luxury retail.
Collage & Narrative
Customers want to tell stories on their walls. Coordinated photo frame sets and collages become the most requested gift product.
Sets of 6+ coordinated pieces outsell single photo frames. Average ticket +60%.
Visible Sustainability
PEFC certification and local sourcing cease to be differentiators and become minimum requirements in large surfaces and European chains.
67% of European B2B buyers require traceability certification from new suppliers.
And much more in the full report
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assortment for 2026
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